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The Marketing Funnel

Business
5 mins read
09th April 2411th April 24

Introduction

From my perspective, understanding the marketing funnel is paramount before making any marketing-related decisions. It serves as the essential ingredient for a successful marketing campaign, laying the groundwork for effective strategies.

What Is The Marketing Funnel?

The marketing funnel, often depicted as an inverted triangle or filter, symbolizes the journey of customers from initial awareness to post-purchase engagement.

Here's the way I like to look at it:

Marketing Funnel

When the concept of a funnel comes to mind, it's often viewed through the lens of acquisition and conversion alone. However, overlooking two critical elements—loyalty and advocacy—can undermine the true potential of a funnel strategy.

Loyalty represents the ongoing commitment and satisfaction of customers beyond the initial transaction, fostering long-term relationships and repeat business.

Advocacy, on the other hand, extends beyond mere satisfaction to enthusiastic endorsement and promotion of a brand or product.

Together, these components not only deepen customer engagement but also amplify the reach and impact of a business, transforming satisfied customers into loyal advocates who champion the brand to others. Thus, a comprehensive understanding and integration of loyalty and advocacy within the funnel framework are indispensable for sustainable growth and success.

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Author: Samuel King
Full Stack DeveloperDesignerMarketer
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