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What Makes A Great Website?

8 mins read
14th Mar 2317th Feb 24

Ensuring your website is properly optimized is arguably the most important part of any marketing strategy. It's highly counter-intuitive for anyone to start funneling money into marketing spend if your website just doesn't convert.

To have a "good" website is simply not sufficient in such a highly competitive and ever-changing digital landscape - it needs to be great! To help with achieving this, I've curated a list of some super important things that you absolutely need to consider.

Responsive design

Responsive design means that your website will appear correctly on all different kinds of screen sizes. For example, whatever you see on an Apple Watch will be considerably different to a 27" desktop computer - so web developers need to account for this.

Clear calls to action

If your site doesn't prompt or ask anything of visitors, then you can be pretty sure that they won't take any action. Make sure that you include a call to action on as many pages as possible, whilst ensuring that they are strategically placed and intuitively designed.

Digestible information

The attention span of the modern day device user is getting shorter by the year. People (you and me included) will typically just scan a web page for information rather than meticulously reading every sentence; a great web developer knows this and will structure a webpage so that the really important bits of information are typically curated into bitesize chunks. This can add emphasis and also enables the website visitor to still digest it whilst quickly scanning.

Optimise for SEO

SEO (Search Engine Optimisation) is definitely overlooked more today than it was fifteen years ago, which is wrong because it's still really important. The beauty of appearing on Google search results is that you're appearing directly in front of a targeted user, somebody who is searching for a query pertaining to a specific solution that you can provide. It's also classed as a source of organic traffic, just like what social media would provide, which means it's free and earned rather than paid.

Page loading speeds

This one is really important! It's actually a big ranking signal that search engines like Google will take into account when deciding where to rank your website in a Search Engine Results Page (SERP). Aside from this, you can be certain that a higher percentage of people will become a bounce rate statistic (people who don't make it past the first page) or inevitably get fed up with waiting for other pages load and just try a competitors website instead. If you want to check what page speeds you have on your website then you should check this great tool by Google here: https://pagespeed.web.dev.

Data acquisition

A great website should convert on the front-end, but also optimise business processes and save precious time on the back-end. Configuring a simple tool like Google Analytics is a brilliant way to accrue quantitative data on your website traffic so you can build a more holistic image of who is visiting your website, and what actions they are then taking. Data is the lifeblood of any business - so get collecting!

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Author: Samuel King
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